Director Marketing and Analytics

Company: GSMS, Incorporated
Location: Camarillo
Posted on: February 20, 2021

Job Description:

Summary:The Director of Marketing and Analytics will be responsible for the Company's market intelligence & reporting, product launch, product management, pricing, product promotion, and corporate marketing efforts. This position requires an individual who is skilled in communication and cross-functional collaboration in order to make market insights and strategies both actionable and measurable. This individual must present strong leadership capabilities, think strategically and execute with attention to detail and accuracy.General Duties and Responsibilities:* Develop and implement product, pricing, customer and market strategies* Effectively champion product and market strategy to key stakeholders in the organization* Represent the Marketing department in various cross-functional forums including, but not limited to, Demand Planning, Forecast Review, Sales Strategy, and Product Selection* Actively participate in forecast development and changes through an S&OP process* Responsible for oversight of New Product Launches including meeting launch dates and measuring performance for continuous improvement* Responsible for new product go-to-market and ramping strategy* Responsible for the sales forecast for new products and key portfolio base products* Partner with Business Development to communicate the product pipeline to key internal stakeholders* Assess product performance trends, market trends, and customer behavior. Leverage learnings to recommend opportunities to drive revenue growth.* Develop strategies via marketing programs to support product performance and drive increased market share* Monitor generics US market and company's customer markets for new product and sales opportunities* Oversee analyses and proposals that support Business Development activities* Monitor the company's customer markets to predict future customer product and service needs* Develop and implement predictive market analytics* Continuously evaluate market pricing and strategy and make adjustments as necessary* Identify and implement necessary process improvements* Coach and develop Product Managers and Marketing Analysts to evolve and develop business processes that add value to the organization* Design and implement necessary reporting and analytics to support commercial team decision making* Liaise with Business Intelligence Development team for reporting visualizations that improve efficiency and effectiveness of Marketing's analytics and reporting* Build and promote the GSMS brand by participating in industry events and contributing to corporate marketing effortsRequired Qualifications: * Bachelor's degree required; MBA preferred* Strong knowledge of the US generic pharmaceutical market (10+ years experience)* Experience in the federal pharmaceutical market is a plus* Experience launching products and implementing go-to-market strategies* Owns a strong sense of accountability and collaborates effectively with colleagues* Authoritative command of complexity and ambiguity; ability to see the big picture; ability to collect, digest and assemble information to enable relevant business analyses* Extensive experience with Excel and data visualization toolsets (e.g. Microsoft BI, Tableau, etc)* Experience in leading (supervising, directing, coaching, developing) direct reports* Demonstrated record of increasing responsibility* Exceptional interpersonal skills* Exceptional oral and written communication skills* Willing to take initiative and work with limited direction

Keywords: GSMS, Incorporated, Camarillo , Director Marketing and Analytics, Executive , Camarillo, California