Director Marketing and Analytics
Company: GSMS, Incorporated
Location: Camarillo
Posted on: February 20, 2021
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Job Description:
Summary:The Director of Marketing and Analytics will be
responsible for the Company's market intelligence & reporting,
product launch, product management, pricing, product promotion, and
corporate marketing efforts. This position requires an individual
who is skilled in communication and cross-functional collaboration
in order to make market insights and strategies both actionable and
measurable. This individual must present strong leadership
capabilities, think strategically and execute with attention to
detail and accuracy.General Duties and Responsibilities:* Develop
and implement product, pricing, customer and market strategies*
Effectively champion product and market strategy to key
stakeholders in the organization* Represent the Marketing
department in various cross-functional forums including, but not
limited to, Demand Planning, Forecast Review, Sales Strategy, and
Product Selection* Actively participate in forecast development and
changes through an S&OP process* Responsible for oversight of
New Product Launches including meeting launch dates and measuring
performance for continuous improvement* Responsible for new product
go-to-market and ramping strategy* Responsible for the sales
forecast for new products and key portfolio base products* Partner
with Business Development to communicate the product pipeline to
key internal stakeholders* Assess product performance trends,
market trends, and customer behavior. Leverage learnings to
recommend opportunities to drive revenue growth.* Develop
strategies via marketing programs to support product performance
and drive increased market share* Monitor generics US market and
company's customer markets for new product and sales opportunities*
Oversee analyses and proposals that support Business Development
activities* Monitor the company's customer markets to predict
future customer product and service needs* Develop and implement
predictive market analytics* Continuously evaluate market pricing
and strategy and make adjustments as necessary* Identify and
implement necessary process improvements* Coach and develop Product
Managers and Marketing Analysts to evolve and develop business
processes that add value to the organization* Design and implement
necessary reporting and analytics to support commercial team
decision making* Liaise with Business Intelligence Development team
for reporting visualizations that improve efficiency and
effectiveness of Marketing's analytics and reporting* Build and
promote the GSMS brand by participating in industry events and
contributing to corporate marketing effortsRequired Qualifications:
* Bachelor's degree required; MBA preferred* Strong knowledge of
the US generic pharmaceutical market (10+ years experience)*
Experience in the federal pharmaceutical market is a plus*
Experience launching products and implementing go-to-market
strategies* Owns a strong sense of accountability and collaborates
effectively with colleagues* Authoritative command of complexity
and ambiguity; ability to see the big picture; ability to collect,
digest and assemble information to enable relevant business
analyses* Extensive experience with Excel and data visualization
toolsets (e.g. Microsoft BI, Tableau, etc)* Experience in leading
(supervising, directing, coaching, developing) direct reports*
Demonstrated record of increasing responsibility* Exceptional
interpersonal skills* Exceptional oral and written communication
skills* Willing to take initiative and work with limited
direction
Keywords: GSMS, Incorporated, Camarillo , Director Marketing and Analytics, Executive , Camarillo, California
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