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Digital Marketing Coordinator

Company: DEX
Location: Camarillo
Posted on: August 1, 2022

Job Description:

DESCRIPTION:
The ideal candidate will be a digital marketer with a couple of years' experience with basic graphic design, copy-writing, social media, internal marketing, and B2B marketing strategies. Ensure marketing efforts achieve immediate and long-term business goals, identifying and executing improvements for processes, content, hiring initiatives & B2B lead generation.
DUTIES AND RESPONSIBILITIES:

  • Run digital marketing campaigns by using best practice methodology in organic and paid campaigns. Understand how targeting audiences work in social media, PPC and other digital platforms & email systems.
  • Market to internal company audiences in a fun and engaging manner.
  • Create the copy & content for ads, social posts, and internal communications. If you have graphic design experience, that is helpful and desired.
  • Create organic and ad posts/ads in social media, newsletters, video content, articles, infographics, and other material for our hiring and lead generation initiatives.
  • Prepare marketing activity reports and share metrics for measuring program success. Analyze reports for improvement and testing opportunities.
  • Support the VP of e-commerce & marketing by planning and organizing promotional presentations, updating calendars & updating collateral
  • Assist with market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Continue to grow with your working knowledge of digital marketing through workshops, research, and other means, and share relevant information with the team
  • Support in conducting research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Support various e-commerce & marketing initiatives as directed.

    REQUIREMENTS:
    Education: Bachelor's Degree marketing, advertising, or communicationsExperience: 1-2 years related experience and/or training; or equivalent combination education and experience.
    SKILLS:
    • Past work experience as a marketing coordinator or similar role
    • Experience with Photoshop and/or Canva
    • Knowledge of traditional and digital marketing, content marketing, and social media marketing
    • Excellent writing & communication skills
    • Proficiency in full Microsoft Office suite, especially with Excel
    • Good attention to detail and accuracy.

Keywords: DEX, Camarillo , Digital Marketing Coordinator, Advertising , Camarillo, California

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