Digital Marketing Coordinator

Company: DEX
Location: Camarillo
Posted on: May 15, 2022

Job Description:

DESCRIPTION: The ideal candidate will be a digital marketer with a couple of years--- experience with email marketing, copy-writing, social media, SEM, and e-commerce. Ensure marketing efforts achieve immediate and long-term business goals, identifying and executing improvements for processes, content, e-commerce sales & B2B lead generation. DUTIES AND RESPONSIBILITIES: Run digital marketing campaigns by using best practice methodology in organic and paid campaigns. Understand how targeting audiences work in social media, PPC and other digital platforms & email systems. Create the copy & content for ads, email, newsletters, web pages, landing pages, and other collateral including presentation for sales. If you have graphic design experience, that is helpful. Create organic and ad posts/ads in social media, search engine marketing/PPC, retargeting, display, video content, articles, infographics, white papers and other material for our e-commerce and lead generation initiatives. Create, research, & edit product listings for the e-commerce store so the listings support best practices in SEO and shopping experience Assist with the management of the e-commerce store by working with IT & VP of e-commerce & marketing on store front management Prepare marketing activity reports and share metrics for measuring program success. Analyze reports for improvement and testing opportunities. Support the VP of e-commerce & marketing by planning and organizing promotional presentations, updating calendars & updating collateral Assist with market research, forecasts, competitive analyses, campaign results, and consumer trends Continue to grow with your working knowledge of digital marketing through workshops, research, and other means, and share relevant information with the team Support in conducting research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data Support various e-commerce & marketing initiatives as directed. REQUIREMENTS: Education: Bachelor---s Degree marketing, advertising, or communications Experience: 1-2 years related experience and/or training; or equivalent combination education and experience. SKILLS: Working knowledge of HTML and design and email software Past work experience as a marketing coordinator or similar role Knowledge of traditional and digital marketing, content marketing, and social media marketing Excellent writing & communication skills Proficiency in full Microsoft Office suite, especially with Excel Good attention to detail and accuracy.'

Keywords: DEX, Camarillo , Digital Marketing Coordinator, Advertising , Camarillo, California