Senior Product Marketing Manager

Company: OmniUpdate
Location: Camarillo
Posted on: February 23, 2021

Job Description:

OmniUpdate + Destiny Solutions is on the hunt for a determined and energetic individual with a passion for B2B software product marketing. You will be part of a marketing team that serves the whole company. Your focus will be on two specific products and a new platform. Omni CMS is an award-winning content management system specifically designed for higher education customers. Destiny One is a Student Lifecycle Management software system for continuing education, workforce development, and other non-traditional divisions.Recently merged together and soon to be rebranded, OmniUpdate + Destiny Solutions is a growing company in an incredibly exciting industry. We strongly believe in hiring only the best people, as we continuously strive to be the best company!How You'll Make An ImpactThis position is appropriate for a product marketing manager with five to ten years of experience. The candidate will enjoy working independently, as well as collaborating with the product, professional services and sales teams.* Work closely with your colleagues in marketing and collaborating with professional services, product, and sales teams to create and operationalize plans to market each product* Create training materials and training programs for the sales team* Manage product-focused marketing automation campaigns in HubSpot* Leverage Salesforce, HubSpot, Google Analytics and other tools to measure campaign effectiveness* Provide direction and support in product-related company website development and maintenance* Coordinate creative development with marketing team members and vendor partners.* Proofread, edit and act as a final set of eyes on all published materials used in product marketing* Support event-focused team members with planning and program development for in person and virtual events* Communicate with vendors and other internal departmentsWhat You'll Need To Succeed* Bachelor's Degree in Marketing or related field (Master's degree preferred); Pragmatic Marketing Certificate is also appreciated* 5+ years in B2B software product marketing experience in an inside sales lead generation role to support new business acquisition and customer marketing goals* Proven history of creating effective marketing campaigns to support lead generation* Experience with Salesforce, HubSpot, Google Analytics, WordPress and other marketing tools* Experience managing small teams and coordinating complex projects* Experience in developing and launching Account-Based Marketing campaigns* Excellent time management and project prioritization skills* Event management experience a plusWhat You'll Gain* Competitive compensation and benefits* Rewards and recognition programs* Learning and development opportunities* Convenient office location* Unlimited Vacation Policy* You will make a difference every day for universities trying to grow and students trying to learn.Only qualified candidates selected for an interview will be contacted.Company OverviewOmniUpdate-- is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus--- CMS users who manage more than 700 college and university websites in the U.S. and around the world. In 2018, Destiny was purchased by The Riverside Company, one of the most pre-eminent private equity partners in the world. In 2019, Destiny merged with OmniUpdate (located in California), and the combined company now includes more than 375 customers and more than 150 employees. With Riverside's financial backing, Destiny/Omni will continue to invest in its flagship products and look to bring additional products to the market. Together, we represent the most innovative and comprehensive suite of digital marketing solutions in the higher education market, offering higher education's first cloud-based, end-to-end student digital engagement platform. Services include Web Content Management, Student Lifecycle Management, Curriculum Management, Payment Processing, Real-Time Reporting, and Business Intelligence-all backed by full-service customer support.Destiny Solutions-- and OmniUpdate-- are committed to fair and accessible employment practices and are committed to providing accommodations for persons with disabilities. We will work with all applicants to determine appropriate accommodation for individual accessibility needs.

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