Senior Product Marketing Manager
Company: OmniUpdate
Location: Camarillo
Posted on: February 23, 2021
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Job Description:
OmniUpdate + Destiny Solutions is on the hunt for a determined
and energetic individual with a passion for B2B software product
marketing. You will be part of a marketing team that serves the
whole company. Your focus will be on two specific products and a
new platform. Omni CMS is an award-winning content management
system specifically designed for higher education customers.
Destiny One is a Student Lifecycle Management software system for
continuing education, workforce development, and other
non-traditional divisions.Recently merged together and soon to be
rebranded, OmniUpdate + Destiny Solutions is a growing company in
an incredibly exciting industry. We strongly believe in hiring only
the best people, as we continuously strive to be the best
company!How You'll Make An ImpactThis position is appropriate for a
product marketing manager with five to ten years of experience. The
candidate will enjoy working independently, as well as
collaborating with the product, professional services and sales
teams.* Work closely with your colleagues in marketing and
collaborating with professional services, product, and sales teams
to create and operationalize plans to market each product* Create
training materials and training programs for the sales team* Manage
product-focused marketing automation campaigns in HubSpot* Leverage
Salesforce, HubSpot, Google Analytics and other tools to measure
campaign effectiveness* Provide direction and support in
product-related company website development and maintenance*
Coordinate creative development with marketing team members and
vendor partners.* Proofread, edit and act as a final set of eyes on
all published materials used in product marketing* Support
event-focused team members with planning and program development
for in person and virtual events* Communicate with vendors and
other internal departmentsWhat You'll Need To Succeed* Bachelor's
Degree in Marketing or related field (Master's degree preferred);
Pragmatic Marketing Certificate is also appreciated* 5+ years in
B2B software product marketing experience in an inside sales lead
generation role to support new business acquisition and customer
marketing goals* Proven history of creating effective marketing
campaigns to support lead generation* Experience with Salesforce,
HubSpot, Google Analytics, WordPress and other marketing tools*
Experience managing small teams and coordinating complex projects*
Experience in developing and launching Account-Based Marketing
campaigns* Excellent time management and project prioritization
skills* Event management experience a plusWhat You'll Gain*
Competitive compensation and benefits* Rewards and recognition
programs* Learning and development opportunities* Convenient office
location* Unlimited Vacation Policy* You will make a difference
every day for universities trying to grow and students trying to
learn.Only qualified candidates selected for an interview will be
contacted.Company OverviewOmniUpdate-- is the leading web content
management system (CMS) provider for higher education. The company
focuses on providing an exceptional customer experience to its
40,000+ OU Campus--- CMS users who manage more than 700 college and
university websites in the U.S. and around the world. In 2018,
Destiny was purchased by The Riverside Company, one of the most
pre-eminent private equity partners in the world. In 2019, Destiny
merged with OmniUpdate (located in California), and the combined
company now includes more than 375 customers and more than 150
employees. With Riverside's financial backing, Destiny/Omni will
continue to invest in its flagship products and look to bring
additional products to the market. Together, we represent the most
innovative and comprehensive suite of digital marketing solutions
in the higher education market, offering higher education's first
cloud-based, end-to-end student digital engagement platform.
Services include Web Content Management, Student Lifecycle
Management, Curriculum Management, Payment Processing, Real-Time
Reporting, and Business Intelligence-all backed by full-service
customer support.Destiny Solutions-- and OmniUpdate-- are committed
to fair and accessible employment practices and are committed to
providing accommodations for persons with disabilities. We will
work with all applicants to determine appropriate accommodation for
individual accessibility needs.
Keywords: OmniUpdate, Camarillo , Senior Product Marketing Manager, Advertising , Camarillo, California
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